{"id":146,"date":"2026-02-28T13:05:04","date_gmt":"2026-02-28T12:05:04","guid":{"rendered":"https:\/\/lorygoavec.be\/?page_id=146"},"modified":"2026-06-12T13:31:43","modified_gmt":"2026-06-12T11:31:43","slug":"formations","status":"publish","type":"page","link":"https:\/\/lorygoavec.be\/index.php\/formations\/","title":{"rendered":"Formations"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Se former pour structurer. Pas pour accumuler.<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Introduction<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les formations propos\u00e9es ont un objectif clair :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Permettre aux commer\u00e7ants et aux acteurs locaux de comprendre, structurer et s\u00e9curiser leur activit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il ne s\u2019agit pas de suivre une conf\u00e9rence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il s\u2019agit d\u2019acqu\u00e9rir des outils concrets, imm\u00e9diatement applicables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les formations propos\u00e9es s\u2019adressent aux commer\u00e7ants, associations de commer\u00e7ants et communes souhaitant structurer et dynamiser le commerce local&nbsp;<strong>en Wallonie et en Belgique<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pourquoi se former aujourd\u2019hui ?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Parce que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les outils \u00e9voluent vite<\/li>\n\n\n\n<li>Les d\u00e9cisions se prennent souvent dans l\u2019urgence<\/li>\n\n\n\n<li>Les r\u00e9seaux ne suffisent pas<\/li>\n\n\n\n<li>La structuration manque parfois<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Se former, c\u2019est :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gagner du temps<\/li>\n\n\n\n<li>\u00c9viter des erreurs co\u00fbteuses<\/li>\n\n\n\n<li>Reprendre le contr\u00f4le<\/li>\n\n\n\n<li>Clarifier ses priorit\u00e9s<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Th\u00e9matiques propos\u00e9es <\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd39\u00a0<strong>Gagner du temps avec l\u2019intelligence artificielle<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utiliser l\u2019IA comme assistant du quotidien<\/li>\n\n\n\n<li>Cr\u00e9er des contenus plus facilement<\/li>\n\n\n\n<li>Structurer ses id\u00e9es, ses offres et sa communication<\/li>\n\n\n\n<li>Gagner en r\u00e9gularit\u00e9 sans s\u2019\u00e9puiser<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd39 S\u00e9curiser sa pr\u00e9sence digitale<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Et si votre page Facebook disparaissait demain ?<\/li>\n\n\n\n<li>S\u00e9curiser et comprendre Google Business<\/li>\n\n\n\n<li>Bases essentielles pour \u00e9viter la d\u00e9pendance digitale<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd39 Structurer sa communication<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Passer de la publication instinctive \u00e0 une communication organis\u00e9e<\/li>\n\n\n\n<li>Clarifier son positionnement<\/li>\n\n\n\n<li>Attirer en boutique gr\u00e2ce au digital<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd39 Organiser son activit\u00e9<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Planifier son ann\u00e9e commerciale intelligemment<\/li>\n\n\n\n<li>Identifier ce qui m\u00e9rite r\u00e9ellement votre \u00e9nergie<\/li>\n\n\n\n<li>Sortir du cercle fatigue \u2192 pr\u00e9cipitation<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udccb<strong>Catalogue formations<\/strong> et accompagnement du commerce local<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ces formations ont \u00e9t\u00e9 con\u00e7ues pour r\u00e9pondre aux besoins des&nbsp;<strong>commer\u00e7ants ind\u00e9pendants et des acteurs du commerce local<\/strong>&nbsp;qui souhaitent am\u00e9liorer leur visibilit\u00e9 et structurer leur activit\u00e9.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0f<strong>Gagner du temps avec l\u2019intelligence artificielle<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contenu abord\u00e9 :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>comprendre ce que l\u2019IA peut r\u00e9ellement apporter \u00e0 un commerce local<\/li>\n\n\n\n<li>utiliser ChatGPT pour cr\u00e9er des id\u00e9es de publications, textes, offres et messages clients<\/li>\n\n\n\n<li>structurer sa communication sans perdre du temps<\/li>\n\n\n\n<li>am\u00e9liorer sa visibilit\u00e9 sur Facebook, Instagram et Google Business<\/li>\n\n\n\n<li>cr\u00e9er des contenus plus rapidement avec des outils simples<\/li>\n\n\n\n<li>apprendre \u00e0 poser les bonnes questions \u00e0 l\u2019IA pour obtenir de meilleurs r\u00e9sultats<\/li>\n\n\n\n<li>\u00e9viter les erreurs, les contenus trop g\u00e9n\u00e9riques et la communication \u201ccopi\u00e9e-coll\u00e9e\u201d<\/li>\n\n\n\n<li>repartir avec des exemples directement applicables \u00e0 son commerce<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objectif :<\/strong><br>Permettre aux commer\u00e7ants d\u2019utiliser l\u2019intelligence artificielle comme un v\u00e9ritable assistant pratique, sans se sentir d\u00e9pass\u00e9s par la technologie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dur\u00e9e :<\/strong><br>3h \u00e0 4h.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Format :<\/strong><br>Atelier pratique en pr\u00e9sentiel, avec smartphone ou ordinateur.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0fTransformer sa boutique en machine rentable<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Comprendre les m\u00e9canismes qui permettent \u00e0 un commerce d\u2019attirer des clients et d\u2019augmenter son chiffre d\u2019affaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contenu abord\u00e9 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>comprendre ce qui attire r\u00e9ellement en boutique<\/li>\n\n\n\n<li>identifier les leviers de rentabilit\u00e9<\/li>\n\n\n\n<li>am\u00e9liorer l\u2019exp\u00e9rience client<\/li>\n\n\n\n<li>structurer une strat\u00e9gie simple.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dur\u00e9e :<br>2h \u00e0 3h.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0fEt si votre page Facebook disparaissait demain ?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Une formation pour comprendre les risques li\u00e9s \u00e0 la d\u00e9pendance aux r\u00e9seaux sociaux et s\u00e9curiser la visibilit\u00e9 de son commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contenu :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>comprendre les risques de suppression de page<\/li>\n\n\n\n<li>sauvegarder ses contenus<\/li>\n\n\n\n<li>diversifier sa visibilit\u00e9<\/li>\n\n\n\n<li>construire une pr\u00e9sence digitale plus solide.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0fS\u00e9curiser et reprendre le contr\u00f4le de la visibilit\u00e9 locale<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Comprendre comment appara\u00eetre dans les recherches locales et ma\u00eetriser les outils essentiels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contenu :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Business Profile<\/li>\n\n\n\n<li>visibilit\u00e9 locale<\/li>\n\n\n\n<li>coh\u00e9rence des informations en ligne.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0fLes 7 + 3 leviers du profit<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Comprendre les m\u00e9canismes essentiels qui permettent d\u2019augmenter la rentabilit\u00e9 d\u2019un commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contenu :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>attirer plus de clients<\/li>\n\n\n\n<li>augmenter le panier moyen<\/li>\n\n\n\n<li>am\u00e9liorer la fid\u00e9lisation<\/li>\n\n\n\n<li>structurer sa strat\u00e9gie commerciale.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0fConfigurer WhatsApp Business<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Transformer WhatsApp en outil de communication avec ses clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contenu :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>configuration du compte professionnel<\/li>\n\n\n\n<li>automatisation des r\u00e9ponses<\/li>\n\n\n\n<li>utilisation du catalogue produits.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">\u2714\ufe0fFormation express Google Business Profile<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9er et optimiser sa fiche Google pour appara\u00eetre dans les recherches locales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contenu :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cr\u00e9ation de la fiche<\/li>\n\n\n\n<li>optimisation<\/li>\n\n\n\n<li>gestion des avis.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Formats des formations<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les formations peuvent \u00eatre propos\u00e9es sous diff\u00e9rents formats :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ateliers pratiques<\/strong>&nbsp;: mise en place concr\u00e8te des outils.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conf\u00e9rences<\/strong>&nbsp;: sensibilisation et partage de strat\u00e9gies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Formations<\/strong>&nbsp;: approfondissement d\u2019une th\u00e9matique.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pour les communes <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Vous souhaitez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accompagner vos commer\u00e7ants localement<\/li>\n\n\n\n<li>Structurer une dynamique collective<\/li>\n\n\n\n<li>Harmoniser les pratiques<\/li>\n\n\n\n<li>Sensibiliser aux enjeux actuels<\/li>\n\n\n\n<li>Professionnaliser l\u2019\u00e9cosyst\u00e8me commercial<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Des sessions collectives peuvent \u00eatre organis\u00e9es sur mesure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces interventions peuvent \u00e9galement s\u2019inscrire dans une r\u00e9flexion plus large sur la dynamisation et l\u2019attractivit\u00e9 du commerce local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Objectif :<br>Cr\u00e9er une dynamique coh\u00e9rente et durable<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pour les commer\u00e7ants <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Vous souhaitez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprendre les outils que vous utilisez<\/li>\n\n\n\n<li>S\u00e9curiser votre pr\u00e9sence digitale<\/li>\n\n\n\n<li>Attirer r\u00e9ellement en boutique<\/li>\n\n\n\n<li>Clarifier votre positionnement<\/li>\n\n\n\n<li>Sortir du cercle fatigue \u2192 pr\u00e9cipitation<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ces formations sont pratiques, accessibles et sans jargon technique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Objectif :<br>vous rendre autonome et structurer durablement votre activit\u00e9.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Une approche simple : Comprendre \u2013 Structurer \u2013 Piloter<br>Comprendre ses outils et son environnement<br>Structurer ses actions<br>Piloter avec coh\u00e9rence<br>Pas de jargon.<br>Pas de complexit\u00e9 inutile.<br>Une logique claire.<\/summary>\n<p class=\"wp-block-paragraph\"><\/p>\n<\/details>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ces formations peuvent \u00eatre organis\u00e9es pour des commer\u00e7ants, associations de commer\u00e7ants ou communes souhaitant d\u00e9velopper et dynamiser le commerce local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les formations peuvent \u00eatre organis\u00e9es sous diff\u00e9rents formats (conf\u00e9rence, formation ou atelier).<br>Les modalit\u00e9s et conditions sont d\u00e9finies en fonction du projet et du nombre de participants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les prochaines dates seront annonc\u00e9es prochainement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les formations peuvent \u00eatre organis\u00e9es :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pour une commune<\/li>\n\n\n\n<li>pour une association de commer\u00e7ants<\/li>\n\n\n\n<li>pour un groupe de commer\u00e7ants.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/lorygoavec.be\/index.php\/contact-2\/\"><strong>Me contacter pour organiser une session<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Le commerce local ne manque pas de passion.<br>Il manque parfois simplement de strat\u00e9gie.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se former pour structurer. Pas pour accumuler. Introduction Les formations propos\u00e9es ont un objectif clair : Permettre aux commer\u00e7ants et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-146","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lorygoavec.be\/index.php\/wp-json\/wp\/v2\/pages\/146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorygoavec.be\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lorygoavec.be\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lorygoavec.be\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lorygoavec.be\/index.php\/wp-json\/wp\/v2\/comments?post=146"}],"version-history":[{"count":10,"href":"https:\/\/lorygoavec.be\/index.php\/wp-json\/wp\/v2\/pages\/146\/revisions"}],"predecessor-version":[{"id":185,"href":"https:\/\/lorygoavec.be\/index.php\/wp-json\/wp\/v2\/pages\/146\/revisions\/185"}],"wp:attachment":[{"href":"https:\/\/lorygoavec.be\/index.php\/wp-json\/wp\/v2\/media?parent=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}